Aquascutum began as a Mayfair tailors in 1851. Fine craftsmanship and technical innovation from the beginning have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’.
Aquascutum developed the iconic trench coat in 1914, for use by the British military during World Wars 1 and 2. This dedication to practicality and impeccable style meant that the trench soon after became an integral part of British fashion.