Nike was founded in 1968 by Philip H. Knight, originally trading as blue ribbon sports selling shoes at sporting events from the back of his truck. After becoming bored with selling other peoples products he started his own brand Nike and started producing shoes. Wanting to take his brand to the next level he approached his old school coach Bill Bowerman, for advice on what to do next , Bill Bowerman came up with the idea for having traction on the bottom of shoes, and the Nike Waffle trainer was born becoming the most unique shoe company of the 1970s. By 1979 Nike was the most well known sport shoe company in the world , Iconic shoes such as the Nike Waffle, Cortez, Pegasus, Air Vengeance , Air max 90 and Air Max 95 are still popular today.